Introducing
Loyalty Points
— a little "thank you" that keeps your customers coming back!With our new loyalty points feature, customers will start earning points on every order they place through your storefront. These points can be redeemed for discounts on future orders, making it easier (and tastier) for them to come back for more.
You’re in control — set the points accrual rate anywhere from 3 to 10 points per dollar spent to match your business needs and customer rewards strategy.
You can enable loyalty points and set your accrual rate in the new Loyalty Points tab of your settings. Once turned on, customers will see how many points they’re earning at the bottom of their order summary:
On future orders, customers with available points will see the option to redeem them at checkout. If they do, they’ll receive a discount of
1 cent per point redeemed
and see it reflected in their receipt:
And the best part? Even after redeeming points, customers will continue earning points on the remaining balance — keeping the rewards cycle going strong.
Additional Features
We're launching loyalty points with a few additional - and optional - features to help incentivize the growth of your business:
- Setting a redemption threshold, encouraging repeat orders before points can be redeemed
- Gifting bonus points to new subscribers to your storefront
- Gifting bonus points to customers who successfully refer their friends to your storefront
- Rewarding repeat customers with additional points (e.g. earning 500 bonus points every 5th order placed through your storefront)
- Manual crediting (and debiting, if the need arises) of points to specific customers
You can find the settings for all of these features in the Settings panel, along with more information on each - and the program generally - in the Help Center.
Notes
- Loyalty points can be stacked with discounts or gift cards
- Points are specific to your storefront — only points earned with you can be used with you
- Points never expire, even if you disable the feature down the line
- For off-platform payments (like cash or Venmo), points aren’t awarded at checkout — they’ll be added once you confirm the payment:
We’re so excited to see how this feature helps you build loyal, returning customers — and we can’t wait to hear your feedback and keep making it better!
🎉 Nico